For me and take this seriously or not:
Basics are there for an idea but its still a really dodgy website I would not revisit because:
- Having a PO# number as the address suggests to me its nothing more than a home based operation.... Its wise to have a proper physical business address along with a proper phone number.
- Site is not W3C compliant. Google especially likes W3C compliant websites.......If you think just word of mouth or posting on a forum will generate you "real" business think again. Site is not using good coding..you need to change it and get it W3C compliant asap.
- There is no facility for the visually impared to increase font size (gotta move with online etiquette or get left behind)
- If your chasing new business the site has very poor SEO, in fact bugger all.
- No PR ranking
- No Quality keywords and phrases to help rankings on engines and generate new business.
- No quality linking.
I personally avoid online auction sites like the plague, including Ebay but thats a personal choice. any auction site online is very much open to manipulation even this type of auction.
Try a free community based programd such as Joomla or perhaps Mambo to get your site W3C compliant.
More info:
www.w3.org/
Take the above as serious critique......and not arrogance.