Does anyone here have any experience they can share with me regarding ads on Google and Facebook?
I've started a few campaigns on both over the last few weeks. I've also been reading some books to get more knowledge and get the ads performing well. Quite comfortable with Facebook ads, but only just getting into Google AdWords and trying to learn.
So far it seems Google is much more expensive, however I have faith that the clicks I get would pay off as it's people specifically reading the ad and choosing to click on it.
I'm advertising my physical store (ads link through to our Facebook page) as opposed to an online store - so actual conversions to customers I believe will be harder to monitor and ascertain.
Has anyone else on SS with a physical store used either of these ad mediums? I'm especially interested on hearing whether or not you were able to tell if Google search ads ended up getting people through your stores doors?
I've started a few campaigns on both over the last few weeks. I've also been reading some books to get more knowledge and get the ads performing well. Quite comfortable with Facebook ads, but only just getting into Google AdWords and trying to learn.
So far it seems Google is much more expensive, however I have faith that the clicks I get would pay off as it's people specifically reading the ad and choosing to click on it.
I'm advertising my physical store (ads link through to our Facebook page) as opposed to an online store - so actual conversions to customers I believe will be harder to monitor and ascertain.
Has anyone else on SS with a physical store used either of these ad mediums? I'm especially interested on hearing whether or not you were able to tell if Google search ads ended up getting people through your stores doors?