3D died last year because there's no content.
3D television, born 2009, died 2013. Deeply mourned by television manufacturers, hardly noticed by buyers.
With Foxtel's announcement in late July that it was ditching its no-longer-viable 3D channel, owing to a worldwide lack of 3D content production, the failure of 3D has become official. All the hype put into it by manufacturers has been cancelled out by the simple fact that no one wants to wear special glasses to watch telly.
Deniers are still clinging to the numbers - independent analyst DisplaySearch notes that 41 million 3D televisions were shipped last year, up from 24 million in 2011. Proof, the deniers say, that buyers worldwide are clamouring for 3D. The realists say it's more a result of almost all premium televisions having 3D whether buyers want it or not.
Those realists include an importer I spoke to last year: ''The most common question I hear when 3D is being demonstrated is, 'Can I turn it off?''' he said. Floor staff I approached at several big retailers were jaded, too. They say buyers asking for 3D are so rare they're practically non-existent.
Some, such as Alex Encel, a Melbourne importer handling high-end audio and televisions, saw its fatal flaw from the beginning. In 2010, he assured me 3D would fail, because of the glasses required for viewing.
Does he feel clever, now he's been proved correct?
''Not especially,'' Encel says. ''There were plenty of smart people back then who predicted its failure. What surprised me was that so many smart people said it would be successful. But then, lots of smart people said we'd win the wars in Iraq and Afghanistan.''
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