Stock market is a massive market with many participant, many techniques and vast array of investment/trading choices
you probably need to work out which area you want to be in and build knowledge in that area so that you can withstand the scary headlines and array of problem throwing your way.
start off learning the basics, most of the jargon of the stock market can be learn from here
http://www.investopedia.com/
http://www.aussiestockforums.com/
is a very good forum with very knowledgeable people, ask your questions there or do some searching.
there is no clear winning strategy, the only winning strategy is the one that works for you, the TA guys will you that the only way to go, the FA guys will tell you their ways is better and the FX guys will tell you dozen other advantages and the options traders will tell you the same
Here are some books that guide you on how to spot potential business
if you into buying them for long term to generate dividend and capital gain.
If you into trading there are other books as in options or fx or future or commodity.
http://www.amazon.com/Common-Stocks...&sr=8-1&keywords=common+stock+uncommon+profit
http://www.amazon.com/One-Up-Wall-S...-1&keywords=peter+lynch+one+up+on+wall+street
http://www.amazon.com/New-Buffettol...id=1409370924&sr=1-1&keywords=new+buffetology
Stock market is not an easy subject thought it is not that hard that a person with average intelligent cant acquire the knowledge and be a successful participant.
All you need is time, patient, willing to learn and certain temperament and hopefully one day it becomes an easy stress free way to generate very good income.