firstly congrats on making it to one, many new businesses do not
Thanks its been great. i took 2 years out of sales and working for some of the best agents in the area to get the knowledge i needed to open my doors. but im still surprised at how much i have learned and found out in the past 12 months.
2. You'll do minor jobs at inspection if you have the skills. eg changing a washer or screwing something back on.
moving forward this might not be a good marketing point. as you get more PMs they may not have the same skills as you. also, ones definition of very minor is different to another's "but you said you'd do minor repairs at inspections, why didn't you re tile the bathroom?"
maybe better to surprise. "we did the 3 month inspection and a washer needed changing. i had the necessary equipment so changed the washer"
This is not something I market but just a service i can do and makes sense im at the property i have the skills so why not do it. but realistically i will not be the PM for ever.
Im working on a way that i can offer this service and also changing the way my inspections are done. but not releasing it yet. until tested
3. did i mention flat fees
This think I is your strongest point of difference.
yes you did and what ever marketing i do will have this on it
I'd like to see some sort of statement of what you do and don't do for the money. Usually i just get "we will manage your property for 7%+++". I'd much rather see "we will manage your property for x and will 1.<outline advertising, inspection and tenant selection> 2. collect rent, pay to your account every y. 3. conduct x monthly inspections 4. represent you at tribunal. 5. send out an sms at z days over due. breach at a days overdue. start eviction proceedings at b days overdue. etc etc.
good point i have this in my new website and all of the above is in it as its the second question i get every time i speak to an owner.
How do you plan to market to LLs?
Mailouts and letter box drops are the norm and was thinking local paper.
but having the flat management fees I find that owners are coming to me and this is where testimonial are coming in handy as it shows its not all about the flat fees.
but the biggest thing I have learned over the past 12 months is About SEO
I now love talking to the so called experts about the best was to get rankings on google. and like testing them on there knowledge as i have found that most don't really know what they are talking about.
can wait to launch my new site.